© Jamie Schwalm 2023
At Swanson Health, I worked as content strategist and lead copywriter on a cross-functional marketing team to help modernize the brand with new products and labels, thought leadership, a quarterly brand magazine, global marketing campaigns, and much more.
Swanson has been a trusted name in health and wellness for fifty years, but the brand needed to modernize to stay relevant.
I worked on a cross-functional marketing and creative team at Swanson to help breathe new life into the brand. I contributed to new brand guidelines and an editorial style guide, worked as lead writer and strategist on content campaigns, brand publications, product launches, media pitches, videos, print ads, sale guides, new label development and more.
This was a fast-paced environment with many projects running simultaneously. View some of the project highlights below!